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Resort Trades' Report from AMDETUR: Timeshare Companies Doing Business in Digital Era

Posted By Administration, Wednesday, July 26, 2017

 

Greater Knoxville, TN, area; July 24, 2017 – Resort Trades CEO Tim Wilson and Publisher Sharon Scott, RRP, recently attended the 30th Annual Convention of the Asociación Mexicana de Desarrolladores Turísticos A.C., or simply AMDETUR, held in Puerto Vallarta, earlier this summer. “We attended the meeting because we are considering publishing and mailing a Spanish language edition of The Trades,” Scott remarks. “We were not surprised to see that using digital tools for marketing and customer communication were the hottest topics.

One particularly insightful panel, “New Opportunities and Challenges in the Digital Era,” moderated by Jim Wehrle, focused particularly on these and other evocative questions. Wehrle, a board member of C.A.R.E. (Cooperative Association of Resort Exchangers) who provides Internet marketing services primarily for Sunset World, began the session by observing the challenge inherent in trying to keep in step with rapidly evolving technology.  Read More....

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